Az önce Backlinko kurucusu Brian Dean tarafından, email bültenine üye olan herkese gönderilmiş bir mail aldım. Mail içeriğinde Brian Dean, Backlinko'nun Semrush tarafından satın alındığından bahsetmiş. Bende kendisini benim gibi sürekli takip eden arkadaşlar ile bu haberi paylaşmak istedim.
Son zamanlarda yabancı kaynaklardan SEO adına araştırma, yeni şeyler, vs. öğrenme adına Backlinko.com ve Brian Dean'e ait youtube kanalından ayrılmaz olmuştum. Bu haberi alınca şahsen tüh dedim ancak Brian Dean'in anlattığına göre yarı zamanlı olarak bizzat Backlinko üzerinden SEO ipuçları ve tavsiyeler vermeye devam edecek. Hayırlısı neyse o olsun diyelim
Mail'in tamamı:
Alıntı
Hey,
Semrush has acquired Backlinko!
I'm thrilled to be working with Semrush to take Backlinko to the next level.
You can read the official announcement right here.
And here's the full backstory:
Over the last few years I've been focusing A LOT on scaling Backlinko.
Thanks to the small team of talented folks that I built around me, I was able to scale things up.
But around this time last year I realized that I took Backlinko as far as I could on my own. And to REALLY scale up, I'd need to make big changes to the business.
Then, out of the blue, I got an email that changed everything.
The email was from Max Roslyakov, SVP of marketing at Semrush.
His email said:
"Let me be direct and to the point, like your famous emails.
Backlinko is one of the best online resources for Content Marketing.
Semrush is seeking acquisition targets.
Let me know if you are interested to discuss it further."
I had received my fair share of acquisition offers in the past. But I always turned them down.
Backlinko was my baby. I built the site from scratch into one of the biggest marketing blogs online. So I was super reluctant to sell it.
But I took the call anyway.
And I'm sure glad I did!
Within a few days, we had the outline of a deal jotted down. And, after about 3 months, the deal closed.
(3 months may seem like a long time. But as Max put it: "3 months between the first e-mail from me and the signed deal for a multi-million transaction with a US public company is super fast.")
Needless to say, I'm super excited about the deal!
So, what's next for me and Backlinko?
As part of my agreement with Semrush, I'll still be working on Backlinko for the foreseeable future on a part-time basis.
(You weren't going to get rid of me that easy :-D)
Which means you can expect more guides, newsletters, courses and more in the future.
I want to close by saying "thank you!" to everyone who supported me over the years.
Growing Backlinko has been one of the proudest achievements of my life. And it wouldn't have been possible without your support. Thank you for that!
Oh, and I'll be answering questions about the deal on Twitter.
So feel free to join the discussion there.
Talk Soon,
Brian
