1. Create/Convert to a Business or Creator Account:
  • Go to your profile and tap the three lines in the top right corner.
  • Select "Settings and privacy" then "Account type and tools".
  • Choose "Switch to professional account" and select either "Business" or "Creator".
  • Follow the prompts to add your business details and complete your profile.

2. Connect to a Product Catalog:
  • Ensure you have a Facebook Business Page and a product catalog (either created in Commerce Manager or synced from a platform like Shopify).

  • Navigate to your Instagram settings, then select "Business" and then "Shopping".

  • Follow the prompts to connect your Facebook catalog.

3. Submit for Review and Enable Shopping:
  • Submit your account for review by Instagram.
  • Once approved, you'll be able to tag products in your posts and stories.

4. Add the "View Shop" Button:
  • Once approved for shopping, the "View Shop" button will be automatically added to your profile.

  • You can also link your profile to your shop within your Instagram settings, under "Business tools and controls".