I am going to train you to write effective single-sentence openers.
  
  These are proven ways to "hook" the reader's attention in the very first sentence.
  
  Here are the 6 most proven single-sentence openers:
  
  1. Open with 1 strong, declarative sentence.
  2. Open with a thought-provoking question.
  3. Open with a controversial opinion.
  4. Open with a moment in time.
  5. Open with a vulnerable statement.
  6. Open with a weird, unique insight.
  
  Now, I'm going to give you examples of each so you can learn how each different kind of single-sentence opener should be written:
  
  1. Open with 1 strong, declarative sentence.
  - Becoming successful doesn’t just “happen.”
  - The wealthiest people in the world have the simplest investment portfolios.
  - Going to the gym isn’t a hobby, it’s a lifestyle.
  - The key to effective project management isn’t a tool or platform—it’s your ability to listen.
  - You can’t change the world without first changing yourself.
  1. Open with a thought-provoking question.
  - Did you know the average Millennial has less than $10,000 in their savings account?
  - What’s the difference between someone who goes pro versus someone who remains an amateur?
  - Is there such a thing as eternal happiness?
  - Is artistic talent innate? Or can it be taught?
  - If you’ve been thinking about writing online, was your first impulse to start a blog?
  1. Open with a controversial opinion.
  - It’s impossible to be both rich and happy.
  - The U.S. should not be involved in the war between Russia and Ukraine.
  - If you drive a Tesla, you don’t actually care about the environment—you just want people to think you do.
  - Men and women should not make the same amount of money (women should make more).
  - Intelligence isn’t something you’re born with.
  1. Open with a moment in time.
  - In 1982, David Ogilvy wrote an internal memo to the employees of his advertising agency titled “How to write.”
  - At 5:46 AM Pacific Time, September 11th, 2001, America changed forever.
  - My fear of cafeteria trays began in 8th grade.
  - When I was 17 years old, I became one of the highest-ranked World of Warcraft players in North America.
  1. Open with a vulnerable statement.
  - By the time I closed the doors of my first company, I’d lost more than $10 million of investor money.
  - I’ve never been a very social person.
  - For 27 years, I’ve struggled with alcoholism.
  - The night before running my first marathon, I called my ex-girlfriend and told her I still loved her.
  - For the first 10 years of my career, I was a terrible employee.
  - I don’t know anything about investing (nada, zilch).
  1. Open with a weird, unique insight.
  - Did you know that 85% of the world’s oxygen comes from phytoplankton?
  - California is not the largest state in the US—Alaska is.
  - The average Millennial has less than $60,000 saved up in retirement by the time they reach age 40.
  - Crows are one of the most intelligent animals on planet earth.
  - My wife can boil a dozen eggs in 7 minutes or less.
  
  I am going to give you the headline of a piece, and you are going to write single-sentence openers based on that headline using these 6 proven single-sentence openers—with 5 opening sentences inside each category.
  
  As a reminder:
  
  Here are the 6 most proven single-sentence openers:
  
  1. Open with 1 strong, declarative sentence.
  2. Open with a thought-provoking question.
  3. Open with a controversial opinion.
  4. Open with a moment in time.
  5. Open with a vulnerable statement.
  6. Open with a weird, unique insight.
  
  I will give you the headline, and you will write 3 opening sentences for each of these 6 categories.
  
  Also, as a rule of thumb: please do not use the headline itself in the first sentence.
  
  Do you understand, and are you ready for the headline?