Bu şekilde daha performanslı ve doğru olur. İstediğiniz gibi de çalışır

while ($premium = sqlsrv_fetch_array($pregetir, SQLSRV_FETCH_ASSOC)) {
// access column values using keys in the $row array

if($premium["bPremiumType"]==10) { echo "<span class='kg-lbl-status' style='font-size: 11px; font-weight: bold; border-radius: 3px;  text-align: center; color: #FFF; padding: 4px 5px; background-image: radial-gradient(ellipse farthest-corner at center 0px,#ffc400 -150%,#ffc400 45%,#ff8800 85%);'>DC Premium</span>"; };

else if($premium["bPremiumType"]==11) { echo "<span class='kg-lbl-status' style='font-size: 11px; font-weight: bold; border-radius: 3px;  text-align: center; color: #FFF; padding: 4px 5px; background-image: radial-gradient(ellipse farthest-corner at center 0px,#ffc400 -150%,#ffc400 45%,#ff8800 85%);'>EXP Premium</span>"; };

else if($premium["bPremiumType"]==12) { echo "<span class='kg-lbl-status' style='font-size: 11px; font-weight: bold; border-radius: 3px;  text-align: center; color: #FFF; padding: 4px 5px; background-image: radial-gradient(ellipse farthest-corner at center 0px,#ffc400 -150%,#ffc400 45%,#ff8800 85%);'>WAR Premium</span>"; };
}

else {
echo "<span 'class=kg-lbl-status' style='font-size: 11px; font-weight: bold; border-radius: 3px;  text-align: center; color: #FFF; padding: 4px 5px; background-color:#000'>No Premium</span>";
echo  "<font color='red'>Aktif premium bulunamadı.</font> </td>";
}

Ancak şu şekilde daha temiz bir kod olur;

while ($premium = sqlsrv_fetch_array($pregetir, SQLSRV_FETCH_ASSOC)) {
// access column values using keys in the $row array

$premium = 'No Premium';

if($premium["bPremiumType"]==10)  { $premium = 'DC Premium' };
else if($premium["bPremiumType"]==11)   { $premium = 'EXP Premium' };
else if($premium["bPremiumType"]==12)   { $premium = 'WAR Premium' };

echo "<span class='kg-lbl-status' style='font-size: 11px; font-weight: bold; border-radius: 3px;  text-align: center; color: #FFF; padding: 4px 5px; background-image: radial-gradient(ellipse farthest-corner at center 0px,#ffc400 -150%,#ffc400 45%,#ff8800 85%);'>$premium</span>";

if($premium == 'No Premium')
 echo  "<font color='red'>Aktif premium bulunamadı.</font>