şöyle yapalim mi ornegi.
sizin bir web siteniz var, ben de sitenize surekli reklam veren biriyim. aramizda bi hukuk oluşmuş ve siz bana diyorsunuz ki "is hacmini arttirman icin, daha cok kazanmani ve haliyle web sifeme daha fazla reklam vermeni saglayabilmem icin sana su reklam alanlarimi da veriyorum. 1 ay sonra odersin
", ben de kabul ediyorum. siz reklamimi yayınlıyorsunuz, odeme gunu geldiginde bana ulasamiyorsunuz. ne yapardiniz? bu, forum uzerinden bi ticaret olmus olsaydi, sikayet konusu acardiniz degil mi?
evet, bizce de oyle.
Para/hizmet karşılığı yapılan tanıtım-başka bir deyişle backlink almak/satmak, Google'ın politikalarını ihlale girer.
bknz:
Any links intended to manipulate
PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Googles
Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.
The following are examples of link schemes which can negatively impact a site's ranking in search results:
- Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a free product in exchange for them writing about it and including a link
- Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking
- Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
- Using automated programs or services to create links to your site
- Requiring a link as part of a Terms of Service, contract, or similar arrangement without allowing a third-party content owner the choice of qualifying the outbound link, should they wish.