if($label=='ucretsiz' || $label=='freemium')
{
<span class="licence paid-bg">Ücretli</span>}else{
echo '<span class="licence free-bg float-right">';}

Demek istediğin bu mu?

$field = get_field('lisans_durumu_sec', $r['ID'])['label'];
echo '<span class="licence '.($field == 'ucretli' ? 'paid-bg': 'free-bg float-right').'">';
echo $field;
echo '</span>';

$status = get_field( 'lisans_durumu_sec', $r[ 'ID' ] )[ 'label' ];

if( 'ucretsız' == $status || 'freemium' == $status )
    echo '<span class="licence paid-bg">Ücretli</span>';
else
    echo '<span class="licence free-bg float-right">';