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It's finally official...

Rumored for a while, yesterday Google announced that it is taking into consideration a new ranking signal: SSL encryption on a site.

It's been talked about some time, but today they made it official (which is rare for Google to directly give up a ranking signal). You can read the official announcement on their forums .

While the logic is sound - secure sites are more likely to be trustworthy - it definitely seems like a way of Google to force us to do what they want. And I guess those who put up straight spam sites will need to invest another $10/more a year to improve their rankings.
Keep up the good fight!


Justin "