<?php 
	$sqlsorgu = mysql_query("SELECT * FROM ilan WHERE ilan_id='$IlanID' ORDER BY hit DESC");
	while($yazdir=mysql_fetch_array($sqlsorgu)) {
		$say = $yazdir['hit'];
		echo "$say";
		if (empty($_SESSION['hit']) || $_SESSION['hit'] != $IlanID) {
			$ekle = $say + 1; 
			$kaydet = mysql_query("UPDATE ilan SET hit='$ekle' WHERE ilan_id='$IlanID' ");  
			$_SESSION['hit'] = $IlanID;
		} 
	}
?>
Bunuda deneyebilirsin.