Evet, orada AJAX kullanılmış. Fakat siz tüm veriyi birden de çekebilirsiniz. BHCoder'in yukarıda verdiği için kod veriyorum.

<?php

echo '<html>
<head>
<title>jCarousel Examples</title>
<link href="../style.css" rel="stylesheet" type="text/css" />
<!--
  jQuery library
-->
<script type="text/javascript" src="../lib/jquery-1.4.2.min.js"></script>
<!--
  jCarousel library
-->
<script type="text/javascript" src="../lib/jquery.jcarousel.min.js"></script>
<!--
  jCarousel skin stylesheet
-->
<link rel="stylesheet" type="text/css" href="../skins/tango/skin.css" />

<script type="text/javascript">

jQuery(document).ready(function() {
    jQuery(\'#mycarousel\').jcarousel();
});

</script>

</head>
<body>
<div id="wrap">
  <h1>jCarousel</h1>
  <h2>Riding carousels with jQuery</h2>

  <h3>Simple carousel</h3>
  <p>
    This is the most simple usage of the carousel with no configuration options.
  </p>

  <ul id="mycarousel" class="jcarousel-skin-tango">';

$request = mysql_query("
	SELECT *
	FROM tablo
	LIMIT 15");
while ($row = mysql_fetch_assoc($request))
echo '   <li><a href="', $row['href'], '" title="', $row['title'], '"><img src="', $row['image'], '" width="75" height="75" alt="', $row['title'], '" /></a></li>';
mysql_free_result($request);

echo '
  </ul>

</div>
</body>
</html>';

?>