SWF yani flash koymak istiyorsanız ;

<object classid="clsid27CDB6E-AE6D-11cf-96B8-444553540000"
codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,79,0"
id="banner1" width="450" height="110">
<param name="movie" value="deneme.swf">
<param name="bgcolor" value="#FFFFFF">
<param name="quality" value="high">
<param name="allowscriptaccess" value="samedomain">
<embed type="application/x-shockwave-flash"
pluginspage="http://www.macromedia.com/go/getflashplayer"
width="450" height="110"
name="banner1" src="deneme.swf"
bgcolor="#FFFFFF" quality="high"
swLiveConnect="true" allowScriptAccess="samedomain">
</embed>

</object>

bu kodu kullanabilirsiniz.