Google Prepares Video Ads For Search Results
David A. Utter | Staff Writer
Revenue knocks at Google's once-pristine door
Visual ads, long absent from Google's search results, opened on
the site in the form of expandable video ads today.
Google took another step away from its history as a minimalist
provider of relevant search results. Along with the One Box ads
atop search results, and the right sidebar of ads, Google will
place another monetization component on those pages.
etails of the move appeared on the Bits Blog. Google VP Marissa
Mayer described why after all of their success with text ads that
they needed to take this step:
"The big insight of Google wasn't text ads; it was that the ads
should be conducive to the format," Ms. Mayer said. "We were doing
text-based search that was all textual. Visual ads don't work in
that format."

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